FINAL PROJECT:PROMOTION

PROMOTION

Promotion will be handled by the Chocolate Fat Pig design department. ‘ This is a wonderful product. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. Pg 30’It will be promoted manly on the internet using social networks to gain a wide fan base. “We believe advertising needs to stop interrupting what people are interested in and be what people are interested in. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. Pg 28.The target audience is 16-24 years of age and the main target audience for social networking sites is around 17-25. “it’s easier to disseminate information through e-mail marketing, blogs, and online chat,” notes an analyst, “public relations is becoming a valuable part of doing business in a digital world” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 48pg.The Chocolate Fat Pig will be using social networking as its main source of advertising. “Facebook likes and twitter tweets will make this product known everywhere.” “TRUSTe believes that an environment of mutual trust and openness will help make and keep the Internet a free, comfortable, and richly diverse community for everyone. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. Pg50” . using the internet will cut down on cost of the promotion campaign  By using one form of media the candy bar will "Always in Season" Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation pg13. And will remain fresh. “The only appropriate way to insert a brand into social media is to give some kind of benefit to people,” says another analyst. “You don’t trick people into sharing your brand.” The promotion is aimed at our target audience of the social networks.