FINAL PROJECT:BUSINESS MISSION STATEMENT

The mission of The Chocolate Fat Pig is to bring the real meaning of chocolate back. chocolate is not just a tasty treat but should be enjoyed in different creative ways. “We believe in using business to inspire solutions to the environmental crisis.”(Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. page 44 ) Chocolate has been done the same for years. The chocolate fat pig will be a must have thing in every house hold. The Chocolate Fat Pig franchise will be targeting the fearless minds teenagers to mid 20's thats not afraid to try something new. The Chocolate Fat Pig will not only be about chocolate candy. The Chocolate Fat Pig franchise has developed a smart phone game app called The Chocolate Fat Pig, Chocolate Fat Pig Stuffed animals and clothing.