FINAL PROJECT:IMPLEMENTATION EVALUATION CONTROL

IMPLEMENTATION EVALUATION CONTROL

The marketing plan to measure the effectiveness of the Chocolate Fat Pig is in the hand of the consumer. “Planning, organizing, leading, and controlling personal contact programs designed to achieve profitable customer relationships. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation pg 10”. The target audience is 16-24, the internet generation. The Performance will be evaluated in terms of how many people are talked about the product. If people are talking about the product the product is selling.