ECO W8

CHOCOLATE FAT PIG

A.   CHOCOLATE FAT PIG Website

B.   CHOCOLATE FAT PIG candy rapper

C.    CHOCOLATE FAT PIG

1.    The color scheme of the layout brown, pink, white trimmed in black. The logo will be a brown and a pink pig. The pink representing the pig and the brown representing the chocolate. The two logo will be at the top center of the page. Chocolate pours on the side panels of the design.

2.    The Chocolate Fat Pig Will Be Packaged In A Pink and Brown Foil Type Rapper. I Choose A Foil Rapper Because I Want The Rapper To Be The First Seen Out Of The Top Leading In Candy Bars. On The Front Of The Rapper It Will Have The "Chocolate Fat Pig Logo In The Center And On The Right It Will Have A Season Shaker With Bacon Bits Inside.

3.    The CHOCOLATE FAT PIG will be a chocolate shaped pig. 4inches in length, 3two inches wide and 2inches tall. The chocolate will be poured in to a pig shaped pan. Then the bacon bits/flavor will be added in the center of the pig. Then will pig will be sealed with another half of the pig. The chocolate will be slightly warmed to make a seal of both sides of chocolate.

People have always desired chocolate. The CHOCOLATE FAT PIG will change the way people look at chocolate. “Humans may have first cultivated a taste for chocolate 3,000 years ago, Compared to the sweet-toothed Swiss and Cadbury-crunching Brits, both of whom devour about 24 pounds of chocolate per capita annually, Indians consume a paltry 5.8 ounces.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Monday, February 27, 2012. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/pg494>

FINAL PROJECT:IMPLEMENTATION EVALUATION CONTROL

IMPLEMENTATION EVALUATION CONTROL

The marketing plan to measure the effectiveness of the Chocolate Fat Pig is in the hand of the consumer. “Planning, organizing, leading, and controlling personal contact programs designed to achieve profitable customer relationships. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation pg 10”. The target audience is 16-24, the internet generation. The Performance will be evaluated in terms of how many people are talked about the product. If people are talking about the product the product is selling.

FINAL PROJECT:PRICE

The price of the Chocolate Fat Pig will be 92 cent. The reason of the odd price is to have the costumer spend about a dollar including tax in most states. The Chocolate Fat Pig Cooperation has done the research about the average price that a 16-24 year old will pay for a piece of candy. The Chocolate Fat Pig Cooperation is looking to undercut the competition. Paying 92 for a 3.5 oz. of candy is price competitive. “Costs set the floor for price but the goal isn’t always to minimize costs. In fact, many firms invest in higher costs so that they can claim higher prices and margins (think about Steinway pianos). The key is to manage the spread between costs and prices—how much the company makes for the customer value it delivers.”

"In setting prices, the company must also consider competitors’ prices. No matter what price it charges—high, low, or in between—the company must be certain to give customers superior value for that price. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation.16pg”

The foil wrapper will cost 5 cents.

The chocolate and bacon mixed will 10 cents.

The distribution will cost 5 cents per candy bar.

The total cost to produce one Chocolate Fat Pig. Will cost 25 cents to make.

For a total profit of 60 cent per candy bar.

A box of Chocolate Fat Pigs will consist of 15 candy bars per box.

“If you focus on what customers want and build a relationship, they will allow you to make money. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation.  pg1” the Chocolate Fat Pig Cooperation has done the research.

FINAL PROJECT:PRODUCT

 

The color scheme of the layout brown, pink, white trimmed in black. The logo will be a brown and a pink pig. The pink representing the pig and the brown representing the chocolate. The two logo will be at the top center of the page. Chocolate pours on the side panels of the design.

2.    The Chocolate Fat Pig Will Be Packaged In A Pink and Brown Foil Type Rapper. I Choose A Foil Rapper Because I Want The Rapper To Be The First Seen Out Of The Top Leading In Candy Bars. On The Front Of The Rapper It Will Have The "Chocolate Fat Pig Logo In The Center And On The Right It Will Have A Season Shaker With Bacon Bits Inside.

3.    The CHOCOLATE FAT PIG will be a chocolate shaped pig. 4inches in length, 3two inches wide and 2inches tall. The chocolate will be poured in to a pig shaped pan. Then the bacon bits/flavor will be added in the center of the pig. Then will pig will be sealed with another half of the pig. The chocolate will be slightly warmed to make a seal of both sides of chocolate.

People have always desired chocolate. The CHOCOLATE FAT PIG will change the way people look at chocolate. “Humans may have first cultivated a taste for chocolate 3,000 years ago, Compared to the sweet-toothed Swiss and Cadbury-crunching Brits, both of whom devour about 24 pounds of chocolate per capita annually, Indians consume a paltry 5.8 ounces.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Monday, February 27, 2012. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/pg494>

FINAL PROJECT:PROMOTION

PROMOTION

Promotion will be handled by the Chocolate Fat Pig design department. ‘ This is a wonderful product. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. Pg 30’It will be promoted manly on the internet using social networks to gain a wide fan base. “We believe advertising needs to stop interrupting what people are interested in and be what people are interested in. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. Pg 28.The target audience is 16-24 years of age and the main target audience for social networking sites is around 17-25. “it’s easier to disseminate information through e-mail marketing, blogs, and online chat,” notes an analyst, “public relations is becoming a valuable part of doing business in a digital world” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 48pg.The Chocolate Fat Pig will be using social networking as its main source of advertising. “Facebook likes and twitter tweets will make this product known everywhere.” “TRUSTe believes that an environment of mutual trust and openness will help make and keep the Internet a free, comfortable, and richly diverse community for everyone. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. Pg50” . using the internet will cut down on cost of the promotion campaign  By using one form of media the candy bar will "Always in Season" Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation pg13. And will remain fresh. “The only appropriate way to insert a brand into social media is to give some kind of benefit to people,” says another analyst. “You don’t trick people into sharing your brand.” The promotion is aimed at our target audience of the social networks.

FINAL PROJECT:DISTRIBUTION

DISTRIBUTION

Distribution is the key. Sense The Chocolate Fat Pig will take the internet buy storm. The Chocolate Fat Pig will have its own display in every store that’s it is in. stores such as Wal-Mart corporation, Safeway corporation, Smiths corporation neighborhood stores like 7-11 gas stations and varies mom and pop counter stores. Basically the places that our target audience will go on a regular bases.  

FINAL PROJECT:TARGET MARKET STRATEGY

TARGET MARKET STRATEGY

The target marketing strategy is to market of the most used media of our target audience “the internet”. By using the internet it is low cost on promotion witch saves the company money. “listening [in order] to understand how customers are going to deploy the stuff they buy from us and use it to enrich their lives, … rather than worrying about selling the product. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation pg3”. By using the social networking side of marketing for The Chocolate Fat Pig the candy bar will become a happy treat because it will be most talked about.

“doing things right. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation” is what this company is trying to do. “Social marketing goes well beyond the promotional ‘P’ of the marketing mix to include every other element to achieve its social change objectives. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. By using Social networking we can get more in tuned with our target audience. So if one aspect of marketing doesn’t work we can make quick changes to best fit the interest of our target audience. Our target audience will not have a choice but to buy this product, people want to try the most talked about things in life social networking will let this candy bar live as long as one person is talking about this product it is going to live on, and wont fail. The candy bar has a very catchy name “Chocolate Fat Pig” our marketing is first about the name second about the package third about the taste. The reason of that order is people are going to say the candy bars name then look at the package then taste. We’re not going to “Take the product as is and find customers for it. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation.pg28”. That’s not our approach, the target marketing approach will not fail because the future is the internet. The Chocolate Fat will only use one media the internet. Market Strategy is “Long known for crunching numbers and being statistical gatekeepers of the marketing industry,” says one marketer, “market researchers need to shift their focus toward listing in developing ideas better on the front and away from ‘feeding the metrics monster.’” Beyond conducting surveys and tracking brand metrics, “researchers need to employ softer skills. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation pg 26”.