The target marketing strategy is to market of the most used media of our target audience “the internet”. By using the internet it is low cost on promotion witch saves the company money. “listening [in order] to understand how customers are going to deploy the stuff they buy from us and use it to enrich their lives, … rather than worrying about selling the product. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation pg3”. By using the social networking side of marketing for The Chocolate Fat Pig the candy bar will become a happy treat because it will be most talked about.
“doing things right. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation” is what this company is trying to do. “Social marketing goes well beyond the promotional ‘P’ of the marketing mix to include every other element to achieve its social change objectives. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. By using Social networking we can get more in tuned with our target audience. So if one aspect of marketing doesn’t work we can make quick changes to best fit the interest of our target audience. Our target audience will not have a choice but to buy this product, people want to try the most talked about things in life social networking will let this candy bar live as long as one person is talking about this product it is going to live on, and wont fail. The candy bar has a very catchy name “Chocolate Fat Pig” our marketing is first about the name second about the package third about the taste. The reason of that order is people are going to say the candy bars name then look at the package then taste. We’re not going to “Take the product as is and find customers for it. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation.pg28”. That’s not our approach, the target marketing approach will not fail because the future is the internet. The Chocolate Fat will only use one media the internet. Market Strategy is “Long known for crunching numbers and being statistical gatekeepers of the marketing industry,” says one marketer, “market researchers need to shift their focus toward listing in developing ideas better on the front and away from ‘feeding the metrics monster.’” Beyond conducting surveys and tracking brand metrics, “researchers need to employ softer skills. Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation pg 26”.
