Financial Objectives
- · Growth in revenues
- · Growth in earnings
- · Wider profit margins
- · Bigger cash flows
- · Higher returns on invested capital
- · Attractive economic value added (EVA) performance
- · Attractive and sustainable increases in market value added (MVA)
- · A more diversified revenue base
Market Objectives
- · A bigger market share
- · Quicker design-to-market times than rivals
- · Higher product quality than rivals
- · Lower costs relative to key competitors
- · Broader or more attractive product line than rivals
- · A stronger reputation with customers than rivals
- · Superior customer service
- · Recognition as a leader in technology and/or product innovation
- · Wider geographic coverage than rivals
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